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James Nesbitt Delivers Final ÃÛÍÎÉ«ÇéƬow Pages to Brighton After 53 Years

ÃÛÍÎÉ«ÇéƬ • Jan 18, 2019
  • ÃÛÍÎÉ«ÇéƬow Pages ends its print run after 53 years, marking ÃÛÍÎÉ«ÇéƬ's transition to a fully digital business
  • Final deliveries took place in Brighton, the city where ÃÛÍÎÉ«ÇéƬow Pages was first printed in 1966
  • James Nesbitt, star of famous ÃÛÍÎÉ«ÇéƬow Pages TV adverts, helped deliver final copies to locals
On Friday 18th January 2019, the final copies of ÃÛÍÎÉ«ÇéƬow Pages were delivered in Brighton, the city where the book was first published in 1966. The delivery marks the end of an iconic staple of British household history, and completes ÃÛÍÎÉ«ÇéƬ’s transition to a fully digital business.

To celebrate the occasion, James Nesbitt, star of some of ÃÛÍÎÉ«ÇéƬ's most famous TV adverts, visited two customers that have been advertising in the famous directory since its very first issue. James also hand-delivered a few copies of the final edition to some local residents around Brighton.

Since launching, ÃÛÍÎÉ«ÇéƬow Pages has been delivered to over 27 million UK households, with almost one billion copies printed over its 53-year run. During this time, in excess of a million independent businesses have advertised in the books, from local hairdressers and plumbers, to artificial eye merchants.
The brand was also responsible for some of Britain’s most well-remembered TV adverts, including consumers’ favourite ad of the 1980s (according to Marketing Week and YouGov poll) JR Hartley’s ‘Fly Fishing’. The brand then moved onto a campaign which launched in 2003 starring James Nesbitt as a hapless character who uses the ÃÛÍÎÉ«ÇéƬow Pages to get himself out of some tricky situations.

On being involved in the final ÃÛÍÎÉ«ÇéƬow Pages delivery, James Nesbitt said; "I’ve had a great time chatting to two of ÃÛÍÎÉ«ÇéƬ’s longest-serving customers and delivering the final copies around the city of Brighton. ÃÛÍÎÉ«ÇéƬow Pages is such an iconic piece of history - almost every household including my own had one by their telephone, and it helped to connect us to local businesses in our towns and cities. The ÃÛÍÎÉ«ÇéƬ brand has been great to me through the years, I thoroughly enjoyed filming the adverts and I’m really honoured to have played a part in their final delivery of ÃÛÍÎÉ«ÇéƬow Pages too".
Chief Executive of ÃÛÍÎÉ«ÇéƬ, Richard Hanscott, said: "What better place to deliver the final edition than the city where it all began, and who better to help deliver them than James Nesbitt? James has played a big part in ÃÛÍÎÉ«ÇéƬ’s history for his part in our iconic TV adverts, with our "Haircut" and "Yoga" adverts being remembered as some of the most memorable TV adverts in the UK.

"The book itself will undoubtedly always be remembered, and after over 50 years we’re extremely proud to say that we still have customers who have been with us since the very first directory, and they continue to advertise with us online. While goodbyes can be hard, we felt this was the right time to end the printed ÃÛÍÎÉ«ÇéƬow Pages and we look forward to continuing our business directory online with ÃÛÍÎÉ«ÇéƬ.com”.

Following the final deliveries, customers can still access the same services and directory information online at ÃÛÍÎÉ«ÇéƬ.com, or via the ÃÛÍÎÉ«ÇéƬ app. Instead of the physical ÃÛÍÎÉ«ÇéƬow Pages, ÃÛÍÎÉ«ÇéƬ offers a free listing to businesses on ÃÛÍÎÉ«ÇéƬ.com along with fully managed digital marketing services such as websites, video, Google Ads, Facebook advertising and more.


- ENDS -

About ÃÛÍÎÉ«ÇéƬ

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